Build a Business That Thrives Through Constant Innovation

Author

Eric Ries

Title

The Lean Startup

Synopsis

Launching a successful business isn’t about having the perfect plan—it’s about adapting quickly, learning fast, and staying customer-focused. In The Lean Startup, Eric Ries introduces a framework that helps entrepreneurs build products people actually want, using rapid experimentation and constant feedback. Whether you’re launching your first idea or scaling your company, this method will help you minimize risk, maximize learning, and accelerate your path to sustainable success.

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